COUPS specialises in end-to-end digital transformation — implementing and modernising mission-critical enterprise applications including ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), SRM (Supplier Relationship Management), EWM (Extended Warehouse Management), and EAM (Enterprise Asset Management) — underpinned by advanced Data Analytics and AI Automations using intelligent agents — so every corner of your business runs smarter, faster, and from a single source of truth.
From ERP implementations and CRM integrations to AI-powered analytics, we cover the full transformation spectrum — connecting your core SAP ERP with CRM platforms like Salesforce and Microsoft Dynamics so data flows seamlessly from customer to ledger.
Discuss Your Project →Modernise your core ERP (Enterprise Resource Planning) platform to SAP S/4HANA — unifying finance, procurement, manufacturing, and supply chain into one intelligent system. We manage the full journey from assessment to go-live using Greenfield or Brownfield methodology.
Learn more →Convert your existing SAP ECC ERP system to S/4HANA without losing years of transactional history or business-critical customisations — retaining what works while unlocking in-memory analytics, a simplified data model, and AI-ready architecture.
Learn more →Unlock real-time operational reporting built natively into your SAP ERP — querying live financial, procurement, and supply chain data in milliseconds. Purpose-built CDS views and Fiori apps mean your ERP becomes your analytics engine, not just your transaction system.
Learn more →Combine structured ERP and CRM data with unstructured sources — IoT, social, and behavioural signals — to build ML models that predict customer churn, optimise supply chains, and automate decision-making across your organisation at scale.
Learn more →Build an executive-aligned data strategy that treats your ERP and CRM systems as the foundation — defining how data flows from customer interactions through operations to financial reporting, with governance frameworks and a practical roadmap to get there.
Learn more →Turn ERP and CRM data into compelling, interactive dashboards — from sales pipeline and customer lifetime value reports sourced from your CRM, to cost-of-goods and working capital views from your ERP — built on SAP Analytics Cloud, Power BI, or Tableau.
Learn more →Unlike generalist consultancies, COUPS brings certified depth across ERP systems (SAP S/4HANA, SAP ECC, SAP B1) and CRM platforms (Salesforce, Microsoft Dynamics) — and the data engineering capability to make them work together seamlessly.
We don't generalise — our consultants are certified across SAP ERP, Salesforce CRM, and Microsoft Dynamics, with real delivery experience in your specific platform.
We connect your ERP and CRM so data flows without gaps — from a new sales opportunity in Salesforce through to a delivery order in SAP, with zero manual re-entry.
We embed AI and ML models directly into your SAP ERP and CRM workflows — automating forecasting, anomaly detection, and customer scoring where decisions are actually made.
Consultants across ANZ, APAC, Europe & India — with regional knowledge to navigate local compliance, language requirements, and market nuances in your ERP and CRM configuration.
From programme governance to custom SAP development, our capability spans the full project lifecycle — giving you one accountable partner.
Expert Programme Directors and Project Managers who've delivered major SAP programmes across multiple industries. Structured governance, transparent reporting, pragmatic issue resolution.
Independent strategic advice on SAP investments, data platform decisions, and digital transformation — free from vendor conflicts, grounded in real delivery experience.
Custom ABAP, Fiori/SAPUI5, and BTP extensions built to SAP clean core principles — designed to survive upgrades and protect your long-term investment.
Connect S/4HANA to Salesforce, Workday, ServiceNow, and beyond — using SAP Integration Suite, event streaming, and API management for a seamlessly connected enterprise.
A structured, transparent approach from first conversation to long-term partnership — so you always know where you stand.
Structured assessment of your landscape, pain points, and strategic objectives in a collaborative workshop format.
Tailored roadmap design with clear milestones, success metrics, technology recommendations, and business case.
Agile implementation with sprint demos, transparent communication, and regular executive reporting.
Post-go-live hypercare, performance tuning, and continuous improvement to maximise your ROI over time.
Deep industry knowledge combined with SAP expertise — we understand your sector, not just your technology.
Resources & Mining
Retail & Consumer
Financial Services
Energy & Utilities
Manufacturing
Healthcare
COUPS delivered our ERP rollout on time and under budget — something we were told was impossible. Their technical depth and project discipline set them apart from every other partner we evaluated.
COUPS delivered our S/4HANA migration on time and under budget — something we were told was impossible. Their technical depth and project discipline set them apart from every other partner we evaluated.
What I valued most was their honesty. COUPS told us what was realistic, flagged risks early, and stayed accountable throughout. After years of failed ERP projects, they restored our faith in what good consulting looks like.
Founded by SAP practitioners who saw organisations leaving enormous value on the table — COUPS was built to bridge the gap between data potential and business reality.
COUPS was founded by experienced SAP and data consultants who repeatedly saw the same problem: organisations investing heavily in SAP platforms but leaving enormous value on the table due to siloed data, poor analytics maturity, and lack of strategic alignment between IT and business.
We built COUPS to solve that problem — combining deep SAP implementation expertise with modern data engineering, cloud architecture, and AI/ML capability under one roof. The result is a firm that doesn't just advise, it delivers.
Today, COUPS serves clients across ANZ, APAC, Europe, and India — working with organisations from mid-market to large multinational enterprises across resources, retail, financial services, utilities, manufacturing, and healthcare.
Start a Conversation →Every recommendation and every line of code must trace back to a measurable business outcome. We don't do "nice to have" — we do impactful.
We embed in your team, not just your project. Our goal is to leave your organisation more capable than when we arrived — building skills alongside solutions.
We invest heavily in staying ahead of the technology curve — from SAP's latest S/4HANA innovations to cutting-edge AI/ML frameworks and cloud platforms.
Operating across ANZ, APAC, Europe, and India means we bring diverse perspectives and proven patterns from different markets to every engagement.
No surprises. We communicate clearly, set realistic expectations, and escalate issues early. Our clients always know exactly where their project stands.
We move fast without breaking things. Agile delivery, rapid prototyping, and iterative improvement mean you see value early — not just at the end.
Certified SAP professionals, data engineers, AI specialists, and strategic consultants — all with real-world delivery experience across complex global programmes.
Whether you're exploring options or ready to kick off a transformation programme, our senior consultants are here to help — with no obligation and no sales pressure.
Have a specific SAP or data challenge? Want to explore what's possible? Reach out and a senior consultant will be in touch within one business day.
Last updated: February 2026
COUPS Ltd ("we", "our", or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or engage our services across Australia, New Zealand, Asia Pacific, Europe, and India.
By using our website or services, you consent to the practices described in this policy. If you do not agree, please discontinue use of our website and services.
We may collect the following categories of personal information:
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We do not sell, trade, or rent your personal information to third parties. We may share your information with:
As COUPS operates across ANZ, APAC, Europe, and India, your information may be transferred to and processed in countries outside your country of residence. We ensure appropriate safeguards are in place in compliance with applicable privacy laws, including the Australian Privacy Act 1988 (Cth) and the EU General Data Protection Regulation (GDPR) where applicable.
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer required, it is securely deleted or anonymised.
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
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COUPS Ltd
Email: contactus@coupsltd.com
Last updated: February 2026
By accessing or using the COUPS Ltd website ("Site"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, please do not use the Site. COUPS Ltd reserves the right to modify these Terms at any time, with changes effective upon posting to the Site.
You may use the Site solely for lawful purposes and in accordance with these Terms. You agree not to:
All content on the Site, including but not limited to text, graphics, logos, icons, images, audio clips, and software, is the property of COUPS Ltd or its content suppliers and is protected by Australian and international copyright, trademark, and other intellectual property laws.
You may view, download, and print content from the Site solely for your personal, non-commercial use, provided you do not modify the content and retain all copyright and proprietary notices.
The Site and its content are provided on an "as is" and "as available" basis without any warranties of any kind, either express or implied. COUPS Ltd does not warrant that:
Information on the Site is provided for general informational purposes only and does not constitute professional advice. You should seek independent professional advice before acting on any information provided on the Site.
To the fullest extent permitted by applicable law, COUPS Ltd and its officers, directors, employees, agents, and contractors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of, or inability to use, the Site or its content, even if COUPS Ltd has been advised of the possibility of such damages.
Our total liability to you for any claim arising from or in connection with the Site shall not exceed AUD $100.
The Site may contain links to third-party websites. These links are provided for your convenience only. COUPS Ltd has no control over the content of those sites and accepts no responsibility for them or for any loss or damage that may arise from your use of them. Inclusion of any linked website does not imply endorsement by COUPS Ltd.
You agree to indemnify, defend, and hold harmless COUPS Ltd and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with your use of the Site or your breach of these Terms.
These Terms are governed by the laws of New South Wales, Australia. You irrevocably submit to the exclusive jurisdiction of the courts of New South Wales, Australia for the resolution of any disputes arising from or in connection with these Terms or your use of the Site.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable.
These Terms, together with our Privacy Policy, constitute the entire agreement between you and COUPS Ltd with respect to your use of the Site and supersede all prior agreements, understandings, and representations.
If you have any questions about these Terms of Use, please contact us at:
COUPS Ltd
Email: contactus@coupsltd.com