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Trusted Digital Transformation & Data Partner · ANZ · APAC · Europe · India

Turn Your Data Into
Business Value

COUPS helps organisations transform faster, compete smarter, and unlock real business value across ERP, CRM, and digital ecosystems.

From S/4HANA transformation to data and analytics modernisation, we turn complex initiatives into practical, high-impact outcomes. We embed AI where it matters — within core business processes — so innovation translates into measurable performance, not just experimentation.

Our strength lies in combining deep expertise across ERP, CRM, Supply Chain, and Enterprise Asset Management with cutting-edge capabilities in data platforms and intelligent automation. The result is simplified landscapes, connected operations, and data you can trust.

We do not just deliver programs. We design future-ready operating models that scale, adapt, and continue to create value long after go-live.

KG WL NS KC +
50+ Happy Clients Across ANZ, APAC, Europe & India
50+
Clients
15+
Years Exp.
98%
Satisfaction
4
Global Regions
Capabilities
SAP S/4HANA
SAP BTP
BTP Integration Suite
SAP Data & Analytics
ABAP Cloud
Ent. Architecture
SAP Fiori / UI5
Data Platforms
Clean Core
SAP AI Core
RISE with SAP
CDS / RAP / CAP
COUPS · ANZ, APAC, Europe & India
Trusted by

End-to-End SAP &
Data Services

From SAP S/4HANA transformation to AI-powered data platforms, COUPS delivers end-to-end consulting across your entire technology landscape — with a single point of accountability from strategy through to go-live.

Discuss Your Project →
Artist's illustration of AI machine learning and neural networks by Google DeepMind
Intelligent solutions powered by machine learning
SAP S/4HANA
🔄

S/4HANA Transformation

End-to-end S/4HANA transformation — Greenfield, Brownfield, or Bluefield — delivering in-memory processing, a simplified data model, and a future-ready architecture built to scale with your business.

Explore
SAP S/4HANA
🚀

SAP BTP Platform

Extend, integrate, and innovate across your SAP landscape with SAP BTP — leveraging Integration Suite, SAP Build, ABAP Cloud, Kyma, and embedded AI services on a single, unified platform.

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Analytics
☁️

SAP Analytics Cloud

Unify business intelligence, connected planning, and predictive analytics on SAP's strategic cloud platform — delivering executive-grade dashboards and AI-driven forecasting within a single, governed solution.

Explore
Analytics
🗄️

SAP HANA

Leverage in-memory processing to analyse massive datasets in real time — powering live operational reporting, advanced analytics, and AI workloads at enterprise scale with unmatched performance.

Explore
Data Services
🧠

Big Data → ML → AI

Combine ERP, CRM, and unstructured data sources to build production-grade ML models — predicting churn, optimising supply chains, and automating high-volume decisions at enterprise scale.

Explore
Data Services
🗺️

Data & Analytics Strategy

Develop an executive-aligned data strategy — establishing governance frameworks, target architecture, and a pragmatic roadmap that transforms your data assets into a sustained competitive advantage.

Explore

The COUPS
Difference

COUPS brings the technical depth, delivery discipline, and cross-functional expertise to turn complex SAP and data initiatives into measurable business outcomes — consistently, and at pace.

🎯

Deep specialists, not generalists

Our consultants hold deep expertise across SAP S/4HANA, Salesforce, and Microsoft Dynamics. Years of enterprise programme delivery mean we anticipate the risks others discover mid-project.

🌏

Connected, not just integrated

True digital transformation requires systems that work in concert. We architect end-to-end integrations that eliminate manual handoffs, reduce data latency, and hold up under real production conditions.

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AI that actually does something

We embed AI capabilities directly within your business processes — intelligent forecasting, anomaly detection, and predictive scoring that drive decisions where it matters most, not just in a proof of concept.

🤝

We're here when it matters

With consultants across ANZ, APAC, Europe, and India, we deliver the regional proximity and time-zone coverage that complex global programmes demand. Senior expertise, always accessible.

98%
Client Satisfaction Rate
Based on post-delivery NPS surveys across all engagements since 2020.
40%
Average Cost Reduction
Typical saving from clean core architecture and smarter SAP licensing — based on real projects, not theoretical modelling.
3×
Faster Time to Value
Compared to industry-average delivery times on S/4HANA projects — using a structured approach that cuts the wasted time.
24/7
Support Available
Production support across ANZ and APAC time zones. You'll reach a senior consultant, not a call centre.

Full-Spectrum Delivery Expertise

A single, integrated team spanning enterprise architecture, solution design, development, and delivery management — bringing coherence and accountability to even the most complex transformation programmes.

Artist's illustration of AI deep learning neural networks by Google DeepMind
Full-spectrum delivery expertise across your technology landscape
Artist's illustration of AI language models that generate textEnterprise architecture governance
🏛️

Enterprise Architecture

We help organisations design technology landscapes that reflect genuine strategic intent — establishing governance frameworks, architecture principles, and roadmaps that provide direction and prevent complexity from accumulating unchecked.

TOGAF SAP LeanIX EA Governance Architecture Runway
Modern minimalist home office desk setupPrecision solution architecture
📐

Solution Architecture

Our solution architects produce implementation-ready designs — detailed landscape blueprints, integration topologies, and NFR frameworks that development teams can act on from day one, with no ambiguity.

C4 Model SAP Landscape Design NFR Framework Architecture Assurance
Group of businesspeople collaborating around a laptop screenExpert programme management
📋

Project Management

SAP programmes succeed through disciplined governance, proactive risk management, and clear stakeholder communication. Our programme managers bring structured delivery expertise to protect scope, timeline, and budget throughout the engagement.

SAP Activate Agile / SAFe PRINCE2 PMI/PMP
People having a business meeting and discussionIndependent strategic advisory
💡

Advisory Consulting

Our advisory practice provides independent, vendor-neutral guidance on technology strategy, platform selection, and transformation investment decisions — informed by real-world delivery experience across dozens of enterprise programmes.

RISE with SAP Cloud Strategy Vendor Selection M&A Due Diligence
Clean minimalist workspace with laptop and coffee cupClean-core SAP development
💻

SAP Development

We develop SAP extensions aligned to clean core principles — ABAP Cloud, RAP, and Fiori solutions engineered for long-term maintainability and upgrade resilience, protecting your technology investment across release cycles.

ABAP OO SAPUI5 / Fiori SAP BTP CDS / OData
Artist's illustration of AI text-to-image diffusion model processSAP integration & API services
🔌

SAP Integration Services

We design and implement enterprise-grade integration architectures that connect SAP S/4HANA to your broader technology ecosystem — Salesforce, Workday, ServiceNow, and beyond — with the reliability and scalability production environments demand.

SAP Integration Suite CPI Event Mesh API Management

Our Engagement Process

Every successful engagement begins with alignment. Our structured delivery methodology ensures clear expectations, visible progress, and accountable outcomes from first conversation to post-go-live optimisation.

🔍

Discovery

We begin with a structured assessment of your current landscape, strategic objectives, and constraints — identifying opportunities and risks before committing to any course of action.

🗺️

Strategy

We develop a clear transformation roadmap with defined milestones, investment requirements, and a business case that aligns technology decisions to measurable commercial outcomes.

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Delivery

Iterative delivery with structured governance, regular milestone reviews, and transparent progress reporting — providing stakeholder confidence throughout the programme lifecycle.

📈

Optimise

Post-go-live hypercare, performance optimisation, and ongoing support ensure your investment continues to deliver value — and that your team is positioned for sustained operational success.

Serving Organisations Across Sectors

Deep sector experience across six industries enables COUPS to deliver solutions that address industry-specific processes, compliance requirements, and operational realities from day one.

⛏️

Resources & Mining

SAP PM, MM, EWM & asset management
🛒

Retail & Consumer

SAP IS-Retail, CRM, omnichannel data
🏦

Financial Services

SAP FSCD, regulatory reporting, AML

Energy & Utilities

SAP IS-U, Grid Management, BTP IoT
🏭

Manufacturing

S/4HANA MfgOps, PP-PI, digital supply chain
🏥

Healthcare

SAP Healthcare, patient data, FHIR integration

In their own words

★★★★★
"

COUPS delivered our ERP rollout on time and under budget — something we were told was impossible. Their technical depth and project discipline set them apart from every other partner we evaluated.

TA
Toshihiko Akimoto
CIO, Manufacturing Company · Tokyo, JP
★★★★★
"

Amid complex technical and process challenges in our S/4HANA migration and widespread doubts about achieving our timeline and budget COUPS delivered on schedule and below budget. Their depth of expertise and disciplined delivery clearly set them apart from other partners.

TT
Toshinari Toshiaki
Program Director · Healthcare Manufacturing Company · Osaka, JP
★★★★★
"

What I valued most was their honesty. COUPS told us what was realistic, flagged risks early, and stayed accountable throughout. After years of failed ERP projects, they restored our faith in what good consulting looks like.

HH
Hideto Higo
Head of Analytics · Housing & Building Materials Company · Tokyo, JP

Ready to Transform
Your Business?

Whether you are evaluating S/4HANA adoption, accelerating a stalled programme, or exploring how AI can be embedded in your operations — speak with one of our senior consultants. Complimentary, no-obligation, and focused on your specific situation.

🏢

Purpose-Built for Enterprise SAP Transformation

COUPS was founded to address a persistent gap in enterprise consulting: organisations investing heavily in SAP, yet failing to realise the full value of their platforms. We deliver the expertise, discipline, and accountability to change that.

Est. 2010 ANZ · APAC · Europe · India 50+ Clients

Built from
Real Experience

COUPS was established to address a challenge our founders encountered repeatedly across enterprise programmes: organisations with significant SAP investments that were not delivering the operational value they were designed to provide. Systems were live, but data remained siloed, processes were still manual, and business users had lost confidence in the platform.

We built COUPS to combine deep SAP delivery expertise with modern data engineering, cloud architecture, and AI capabilities — under a single roof, with unified accountability from programme inception through to sustained operational performance.

Today, COUPS serves clients across ANZ, APAC, Europe, and India — from established mid-market organisations to large multinationals — delivering transformation programmes across resources, retail, financial services, utilities, manufacturing, and healthcare.

Start a Conversation →
COUPS Service Ecosystem
Business Outcomes
Value Realisation Process Excellence Digital Agility
SAP S/4HANA
Migration Embedded Analytics ABAP Cloud Clean Core
SAP BTP Platform
Integration Suite Build (RAP/CAP) ABAP Env Kyma
Data & Analytics Platform
Data Strategy Migration Visualisation Integration Big Data
AI & Innovation
SAP AI Core GenAI Hub ML Platforms SAP AI Services
50+
Happy Clients
15+
Years of Expertise
4
Global Regions
98%
Client Satisfaction

A Disciplined Path to
Measurable Outcomes

Every COUPS engagement follows a structured four-phase methodology — designed to eliminate programme risk and accelerate value delivery at every stage.

01
🔍
Assess
Current state analysis, gap identification, and business case development.
Discovery Gap Analysis Business Case
02
🏗️
Design
Solution architecture, technical roadmap, and delivery planning.
Architecture Roadmap Planning
03
⚙️
Implement
Agile delivery, cutover management, and knowledge transfer.
Delivery Cutover Training
04
📈
Operate
Hypercare, optimisation, and sustained operational performance.
Hypercare Optimisation Support

What Drives Everything We Do

🎯

Value-First

Every recommendation we make is grounded in a clearly defined business outcome. We challenge assumptions — including our own — to ensure that technology decisions consistently serve strategic objectives.

🤝

True Partnership

We invest in your team's capability alongside the solution itself. Knowledge transfer, upskilling, and building internal confidence are integral to how we measure the success of every engagement.

🔬

Innovation-Led

Our consultants maintain current expertise in emerging SAP and data technologies — not for the proposal, but because informed technology choices are often the determining factor in programme success.

🌏

Global Thinking

Delivering across ANZ, APAC, Europe, and India gives our consultants perspective that single-region firms cannot offer. Cross-cultural delivery experience translates into more nuanced, better-informed advice.

Radical Transparency

We provide candid, objective assessments — even when the message is difficult. Early identification of risk and honest communication are the foundations of the trust that sustainable client relationships are built on.

🚀

Agility

Iterative delivery accelerates value realisation, reduces programme risk, and provides stakeholders with visible progress throughout the engagement. We adopt agile principles because evidence demonstrates they produce better outcomes.

The Experts Behind COUPS

COUPS consultants bring deep enterprise programme experience — across complex implementations, critical cutovers, and high-stakes transformation initiatives — to every client engagement.

VG

Vasanth

Digital Enthusiast
SG

Sireesha

CEO Australia
MD

Mark

Solution Architect
YA

Yasko

CEO Japan

Trusted Partner Network

Our technology partnerships are built on real-world implementation experience — we work with platforms and vendors that we have successfully deployed in production enterprise environments.

Natuvion
Natuvion
Natuvion
Natuvion
Natuvion
Natuvion
Natuvion
Natuvion
Natuvion
Natuvion

Let's Explore What's Possible

Schedule a consultation and connect directly with the senior consultants who will lead your engagement — not a sales team.

📬

Let's Start a Conversation

Whether you are exploring how COUPS can support your transformation objectives or are ready to initiate an engagement — we would welcome the conversation.

Drop us
a line

Describe your challenge or objective, and a senior COUPS consultant will respond within one business day — ready to provide informed, substantive guidance from the outset.

📧
Email
📍
Headquarters
Sydney, Australia
🌏
Regions We Serve
🇦🇺 ANZ 🌏 APAC 🇪🇺 Europe 🇮🇳 India
Book a Free Consultation
🔒

Privacy Policy

Last updated: February 2026

1. Introduction

COUPS ("we", "our", or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or engage our services across Australia, New Zealand, Asia Pacific, Europe, and India.

By using our website or services, you consent to the practices described in this policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

We may collect the following categories of personal information:

  • Contact information — name, email address, phone number, and business/postal address.
  • Business information — company name, job title, industry, and ABN/ACN where relevant.
  • Enquiry and communication data — details you provide when submitting a contact form or corresponding with us.
  • Technical data — IP address, browser type and version, time zone, operating system, and other technology identifiers collected automatically via cookies or similar technologies.
  • Usage data — pages visited, referring URLs, time spent on pages, and navigation paths within our website.

3. How We Use Your Information

We use your personal information for the following purposes:

  • To respond to your enquiries and provide requested services.
  • To deliver, manage, and improve our technology consulting and implementation services.
  • To send service-related communications, updates, and marketing materials (where you have opted in).
  • To analyse website performance and improve user experience.
  • To comply with our legal and regulatory obligations.

4. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

  • Service providers — trusted third parties who assist us in operating our website and delivering our services (e.g., cloud hosting, CRM, and email platforms), subject to confidentiality obligations.
  • Professional advisors — lawyers, accountants, and auditors as necessary for business operations.
  • Regulatory authorities — where required by law, court order, or governmental regulation.
  • Business transfers — in the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction.

5. International Transfers

As COUPS operates across ANZ, APAC, Europe, and India, your information may be transferred to and processed in countries outside your country of residence. We ensure appropriate safeguards are in place in compliance with applicable privacy laws, including the Australian Privacy Act 1988 (Cth) and the EU General Data Protection Regulation (GDPR) where applicable.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer required, it is securely deleted or anonymised.

7. Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. You may configure your browser to refuse cookies; however, some features of our website may not function correctly without them.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information (subject to legal obligations).
  • Object to or restrict certain processing activities.
  • Withdraw consent where processing is based on consent.

To exercise your rights, please contact us at contactus@coupsltd.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified by posting an updated policy on our website with a revised "Last updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or our handling of your personal information, please contact us at:

COUPS
Email: contactus@coupsltd.com

📋

Terms of Use

Last updated: February 2026

1. Acceptance of Terms

By accessing or using the COUPS website ("Site"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, please do not use the Site. COUPS reserves the right to modify these Terms at any time, with changes effective upon posting to the Site.

2. Use of the Site

You may use the Site solely for lawful purposes and in accordance with these Terms. You agree not to:

  • Use the Site in any manner that violates applicable local, national, or international laws or regulations.
  • Transmit any unsolicited or unauthorised advertising, promotional materials, spam, or similar communications.
  • Attempt to gain unauthorised access to any part of the Site or its related systems or networks.
  • Engage in any conduct that restricts or inhibits anyone's use or enjoyment of the Site.
  • Use any robot, spider, scraper, or other automated means to access the Site for any purpose without our express written permission.

3. Intellectual Property

All content on the Site, including but not limited to text, graphics, logos, icons, images, audio clips, and software, is the property of COUPS or its content suppliers and is protected by Australian and international copyright, trademark, and other intellectual property laws.

You may view, download, and print content from the Site solely for your personal, non-commercial use, provided you do not modify the content and retain all copyright and proprietary notices.

4. Disclaimer of Warranties

The Site and its content are provided on an "as is" and "as available" basis without any warranties of any kind, either express or implied. COUPS does not warrant that:

  • The Site will be uninterrupted, timely, secure, or error-free.
  • The information or content on the Site is accurate, complete, or current.
  • Any defects in the Site will be corrected.

Information on the Site is provided for general informational purposes only and does not constitute professional advice. You should seek independent professional advice before acting on any information provided on the Site.

5. Limitation of Liability

To the fullest extent permitted by applicable law, COUPS and its officers, directors, employees, agents, and contractors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of, or inability to use, the Site or its content, even if COUPS has been advised of the possibility of such damages.

Our total liability to you for any claim arising from or in connection with the Site shall not exceed AUD $100.

6. Third-Party Links

The Site may contain links to third-party websites. These links are provided for your convenience only. COUPS has no control over the content of those sites and accepts no responsibility for them or for any loss or damage that may arise from your use of them. Inclusion of any linked website does not imply endorsement by COUPS.

7. Indemnification

You agree to indemnify, defend, and hold harmless COUPS and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with your use of the Site or your breach of these Terms.

8. Governing Law and Jurisdiction

These Terms are governed by the laws of New South Wales, Australia. You irrevocably submit to the exclusive jurisdiction of the courts of New South Wales, Australia for the resolution of any disputes arising from or in connection with these Terms or your use of the Site.

9. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable.

10. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and COUPS with respect to your use of the Site and supersede all prior agreements, understandings, and representations.

11. Contact Us

If you have any questions about these Terms of Use, please contact us at:

COUPS
Email: contactus@coupsltd.com

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